Do you feel that others don’t have a clear understanding of what your company’s attributes are, the value proposition, and what other amenities your company could offer a potential client to distinguish your company from the competition? Do you stumble over your pitch or have trouble advertising because you have not clearly defined your company’s products or services? Do you feel intimidated when talking to others because you feel like you are bragging instead of marketing? Are you confident that the price points reflect the true value of what your company is offering? This presentation will assist you in crafting your company’s brand and image. We will also discuss how to take that brand and market it effectively to others – not only to low hanging fruit but to higher potential clientele. In addition, we will develop powerful words and phrases that grab the client’s attention and make them an advocate for you. Lastly, we will explore how to implement effective pricing strategies, why one price does not fit all, and how to negotiate effectively.
When: Tuesday, April 29th, 2014, at 10 am
Where: CORE Collaborative, 244 Weybosset St., Providence, RI
Presenter: Beth Carter
Click here to listen to Beth’s presentation of Your Company Brand – Define It, Market It and Know How to Negotiate With It