Branding is an important element in your overall strategy and business plan for your company. Without a true understanding of how and why to do it, business owners struggle with what is really at the heart of their business. In this interactive workshop, we will explore some concepts to create or improve your brand. By partnering with others, you will have the opportunity to develop powerful messaging and a true identity which will better position your company in the marketplace. You will also learn why some former tactics no longer work and can actually have an adverse effect on your business’ reputation and image.
When: Tuesday, June 3, 2014, at 9am
Where: The Hatch, 244 Weybossett St., Providence, RI
Presenter: Beth Carter